Sticker Design
These stickers were designed as promotional materials for the Murray State University Ads Club, intended for distribution at club and campus events. The color gradient used in select designs was intentionally aligned with the American Advertising Federation (AAF) branding to maintain visual consistency, while elements such as the blank sign and hands were designed to encourage personalization and audience interaction.
Advertising/Ads Club Stickers
JMC Department Branding Stickers
As part of my senior capstone in Graphic Communications and Advertising, my team partnered with the Journalism and Mass Communications (JMC) Department during the early stages of its rebranding efforts. Leveraging my involvement in the JMC-sponsored Ads Club, I advocated for the department to serve as our project client, an idea that was enthusiastically approved by both faculty and department leadership.
Within this project, we proposed the use of promotional stickers, such as those shown here, as a recruitment tool for prospective students. The designs were developed to be engaging, approachable, and easily distributed, supporting the department’s outreach goals while reinforcing its evolving visual identity.
Crystal Stickers
These stickers were initially created for personal use but quickly gained popularity within my community due to their craftsmanship and detail. Both crystal illustrations (carnelian and citrine) were hand-drawn before being prepared for print and produced using my personal Cricut setup, allowing me to oversee the project from concept through final fabrication.
Rather than relying on pre-made assets or outsourced production methods, I chose to design and produce each piece independently. This hands-on approach reflects my broader design philosophy: maintaining ownership of the creative process and ensuring quality and intention at every stage, from initial concept to finished product.